SPK2018 | NATIONAL RESEARCH SEMINAR

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SEMINAR REGISTRATION

To ALL PRESENTERS,

Do check out our PAYMENT details here and do not forget to REGISTER here for this seminar after you have completed your payment.

SEMINAR LOCATION

E-LEARNING BUILDING,

Sultan Abdul Jalil Shah Campus,

Universiti Pendidikan Sultan Idris

INVITED SPEAKERS FOR ACADEMIC WORKSHOP SESSION

Two academic workshops will be conducted in conjunction with this Seminar. Participants are free to choose which workshop they want to attend, and the best thing is that there is NO additional fee.

Come and join our distinguished academics in exploring the topics below:

1. Relationship Between Thesis Title, Abstract, Problem Statement and Conclusion by Dr Siti Asma' Mohd Rosdi @ Mohd Rodhi; and

2. Introduction to SEM-AMOS by Dr Zuraidah Zainol.

at Universiti Pendidikan Sultan Idris (UPSI). She completed her PhD at Universiti Sains Malaysia (USM) specialising in Entrepreneurial Intention. Her areas of research, publication, and supervision interests include entrepreneurial intention, entrepreneurial ecosystem in small and medium industries, management and organizational behaviour. She has 10 years of experience as a research officer and managing various research projects especially in entrepreneurial ecosystem and education. Her scholarly contributions include publications in book chapters and international journals, as well as international conferences papers. She has

been appointed as journal reviewer in International Journal of Small Business and Enterprise Development. Currently, she actively involved in mushroom cultivation project with the rural community.

from Graduate School of Business, National University of Malaysia. She has more than 15 years of experience as an academician. She taught Principles of Marketing, Marketing, Business Statistics, Entrepreneurship Theories, Final Year Project and Critical and Creative Thinking at degree level and, Contemporary Marketing at master level. Her research focuses on relationship marketing, brand management, consumer behaviour, Islamic marketing, entrepreneurship and marketing in higher education. She has published widely in international journals including Journal of Relationship Marketing, Jurnal Ekonomi Malaysia, Jurnal Pengurusan, Journal of Islamic Marketing, Journal of Food Product Marketing, and others. She is particularly interested and proficient in Structural Equation Modeling (SEM) using AMOS. She has experience conducting training particularly in Quantitative Research Method, Data Analysis using Excel and SPSS as well as Structural Equation Modeling using AMOS.

Dr Siti Asma’ Binti Mohd Rosdi @ Mohd Rodhi is a Senior Lecturer in the Department of Business Management and Entrepreneurship, Faculty of Management and Economics

Dr Zuraidah Zainol is a Senior Lecturer at in the Department of Business Management and Entrepreneurship, Faculty of Management and Economics at Universiti Pendidikan Sultan Idris (UPSI). She holds a PhD